Self Help Industry Research You Gotta Know About

Thanks to Krishna who tipped me off about putting this at my blog. You can read her sage suggestions here on how to use this research to market your self growth business!

If you are involved in the area of self improvement and self growth you will be interested in the following market research.

Dave Ricklan, Founder of Self Growth.com, sent out a survey last week to all of us who author the articles found at that site.

Here are the results of the survey in rank order, then I’m gonna rant on ‘em at the end. 

Question1 - Who are the most important leaders in the Self Improvement Industry?

The answers were:

Anthony Robbins

Deepak Chopra

Wayne Dyer

Oprah

Jack Canfield

Question 2 - What websites are the most effective for generating traffic to your website?

The answers were:

Google.com

Yahoo.com

SelfGrowth.com

MSN.com and MSN Search

EzineArticles.com

Question 3 - Where do you get the most up to date information on the Self Improvement Industry? 

The answers were:

SelfGrowth.com

Google and Google Alerts

Amazon.com

Master Mind Groups

Hay House and Hay House Radio

A really simple set of questions, but very telling! For me as an NLP practitioner, I was suprised to find Tony Robbins listed first in important leaders - he’s always the one people run down! (even some NLP’ers) I can think of many that are omitted here too, such as Louise Hay, whose Hay House Radio did place in info generators, Cheryl Richardson, and others.

Another thing I can see as a glaring omission is the various special interest groups, professional associations and conferences that we all have or do belong to and attend. I’ve found in the several professional associations I’ve belonged to, a great dearth of information about the most up to date happenings. The associations seem really behind the curve and very slow to creak out of the stone age as far as cutting edge information gathering which is a shame, because providing cutting edge information should be the primary task of such groups.

Ever notice how you get much more information on what’s going on out of chatting around the watercooler than at company meetings? Maybe there’s something to be said for the more informal ways of gathering information. I can think of several I rely on daily: del.icio.us, digg, stumbleupon, reddit, Technorati and so on. If you want to know what’s hot, follow chat in the blogosphere about it.

Were your preferences not served in this survey??? If you’d like to "Place An Unofficial Vote" for your faves and turn people on to YOUR teachers, information sources and cool Self-Improvement websites, post a comment, below!

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