Can You Build A Big $$$ Grossing Practice Using…???
In our ramp-up to the Tao Of Ka-Ching Service Business Maximizer Program, I’m answering questions from therapists and coaches who NEED TO KNOW how to build high grossing businesses. Sara U. asks the following two "Burning Questions" and I’m answering them.
Now, Sara’s first question:
"Can you honestly get a big
clientele using the term energy psychology or energy coaching? Isn’t this too
"far out" sounding to the common "man?" Is it better to have this as a part of
a regular coaching practice and bring it out when a person seems open to
it?"
My reply: Personally Sara, I wouldn’t use the term Energy Coaching (or psychology) in your advertising except as an addendum. You see, consumers just don’t care. They don’t care where you went to school, how long you worked on your grad thesis, what techniques you use or anything about you personally. What the prospective client cares the most about is "can this person help me with my problem?" and sometimes "can they do it faster than Method X, which I used for a year to no avail?"
Jargon generally speaking will not hook clients and make them want to know more about you or to hire you. They want to see from your advertising: "how fast and how well can you help me fix my problem?". So concentrate on that. Choose a population that really jazzes you to work with and concentrate your advertising on the problem or problems that they have.
I wouldn’t hide what you do however because Energy Coaching or Psychology might be your primary mode and you definitely want to acknowledge that. And too, once people come to know what it is, they will come to highly value it. You can certainly create mystique around your business by using the term Energy Psychology or Energy Coaching which will cause people to ask about what this is. This gives you an opportunity to educate and introduce the topic before they even come into your practice.
Personally, I don’t want to see clients who aren’t savvy to Energy Coaching or at least willing to give it a go. That is one of my Primary Client Filters. We’re teaching more about this in the Tao of Ka-Ching Program. If you don’t have good Client Filters, you could waste a lot of time and leave a lot of money on the table. Savvy coaches and therapists know who to take as clients and who not to, and max their earning potential by advertising only to the client’s problems and your ability to help them out.
One thing that advertising with Energy Coaching or therapy has in its favor, is that clients can easily learn the techniques and enhance their personal development between visits and also address traumas inline, in the client’s everyday life. This is tremendously attractive to just about anyone!
I would rather go to someone who had the clinical expertise plus cutting edge technqiues that can help MY particular problem I’m seeking help for - wouldn’t you?
So in summary, a combination of advertising HIGHLIGHTING your expertise and success rate in handling a particular problem for a particular population PLUS mentioning that energy therapies can drastically reduce time spent dealing with the problem is best.
An example from the Tao of Ka-Ching Program: "We help coaches and therapists who aren’t making enough money and have clients that try their patience, learn how to fill their practices with clients they adore, plus make enough money to live on, have vacations, and save for retirement."
That’s specific, and to a very unique target audience. Further:
"We’ll help you bust your blockages to abundance with cutting edge energy changework methods you can learn and practice easily on your own."
This puts the energy therapy in the picture but highlights it against the *result* the client wants to see, coupled with ease of use. See how this works? No jargon, no confusing acronyms, just speaks to the problem and how quick and simple the answer is.
Try it! And let me know how you do - you can make a comment on this below, if you like.
Sara also asks:
"I strongly believe that people who were severely
traumatized in early life need a corrective human connection in order to heal
and deal with what is "saved" in their psyche until they are with that
person. I also believe that trauma buries itself in our bodies and some of it
cannot be touched by anything BUT energy pscyhology techniques. My question is
this: Can it be damaging to a person to do the energy psychology techniques
before they even have brought up the trauma and without having first established
that human connection?"
Sara, this is an immensely personal question and I would say that any answer to it would be on a case-by-case basis only. Having said that, many laypeople begin using EFT, TAT or ZPoint on their own with fabulous results. If a person is socially introverted because of their traumas, a period of psychological transferrence could be extremely therapeutic, I agree. But whether or not the person receives this or not, it is my clinical judgement that in most cases, self-application of Energy Psychology methods (preferably under skilled guidance) cannot hurt and in most cases again, will help to some degree.
Caveats to this: The person must be able to apply the methods consistently and in the correct manner. Most who come across the various energy psychology methods do so on a lay basis, and not through a qualified practitioner. Therefore, if the person is practicing the method incorrectly, they could experience diminished effectiveness and conclude the methods don’t work, abanadoning them before they have had a chance to become effective.
Hope this helps!
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